Three golden tips for better sales

It's December 6, and Santa Claus also has a professional gift: three valuable tips to take your sales to the next level and enter the market more successfully.

Sales is a business in itself, a world full of strategies, models and psychological insights. How do you deal with hesitant customers? What is a good follow-up strategy? And how do you improve your sales team? With these three indispensable tips, you can sharpen your sales skills and boost your growth.

Make a connection

Just as St. Nicholas knows everyone and builds rapport, sales starts with trust. If your presentation doesn't go smoothly, a strong connection can still save the deal. Conversely? No connection often means no sale. Commit to empathy, authenticity and effective communication. Consider the LSD method: Listen, Summarize, Question Through. Make your customer feel that you really understand them and are thinking about their needs.

Discussion leadership

A good connection is a great start, but the conversation itself needs direction. With a positive mindset, you can overcome objections, highlight benefits and steer the conversation toward a deal. St. Nicholas is also a master at finding the right solution for each child - learn from him. Show that you understand the product or service and effectively lead the conversation to an outcome that satisfies everyone.

Follow-up is key

Out of sight, out of mind - in the business world, that means “at the bottom of the pile.” Make sure you always follow up with your prospect on time. Just as Saint Nicholas double-checks his list, you should prioritize relevant opportunities and approach them proactively. Good follow-up shows you are serious, builds trust and increases the likelihood of action. Lack of follow-up? That's a missed opportunity you can't afford.